YouTube is now stepping up its efforts to highlight Youtube Shorts and make them a new source of income for everyone. Despite being in the beta stage, Youtube created a $100 million fund for Youtube Shorts in August 2021 to pay its content producers. This distinguishes the conventional course from those that rely on membership or brand agreements.
YouTube’s investment of online video shorts
YouTube is now stepping up its efforts to highlight Youtube Shorts and make them a new source of income for everyone.
Despite being in the beta stage, Youtube created a $100 million fund for Youtube Shorts in August 2021 to pay its content producers. This distinguishes the conventional course from those that rely on membership or brand agreements.
Views on YouTube Shorts from YouTube Directors…
“YouTube is always creating and enhancing its product features to fit to the demand of its consumers and how they react to the existing ones so that the product will be more powerful,” claims Satya Raghavan, head of YouTube Content Partnerships in India.
Shorts has further democratized the capacity to produce video on YouTube, he continued. If you were making a typical video, you might be concerned about using a nice phone to take the pictures. You might even consider bringing a microphone and some light. It’s more simpler in terms of the video for the shorts. You only need to grab your phone, launch the app, turn on the camera, and add some music. In fact, you can incorporate soundtracks and the audio from all of the YouTube videos to make incredible mash-ups.
What’s next for YouTube Shorts?
When YouTube Shorts was originally introduced in India last year, it received a tremendous response. It receives billions of views per day, which is more than normal like its parent site YouTube.
YouTube Shorts launched somewhat later than other social media platforms for short clips of video, but interest in it is growing, and so far, the feedback has been positive.
This year, short-form video material has been everywhere. Data gathered by consulting company RedSeer indicates that by 2025, 65 million individuals would be frequent viewers of the various platforms, including YouTube Shorts.
YouTube’s additional video platform
India’s top short video and shopping advertisement is called Simsim. And YouTube declared that they could access the platform in July of this year.
Simsim uses video and content development to assist Indian small business owners in making the switch to an e-commerce business model. The platform seeks to link customers, influencers, and company owners.
The vice president of YouTube APAC, Gautam Anand, stated that Simsim won’t undergo any changes right away and will continue to function freely “while we work on ways to market Simsim offers to YouTube users.”